BAT Token

https://basicattentiontoken.org

Since 2017, BAT has seen its user base grow to tens of millions worldwide, with nearly 2 million verified creators, and has enabled the success of thousands of advertising campaigns from leading brands within the Brave browser.

The 14th most distributed token by on-chain holders on Ethereum, BAT is one of the most widely adopted tokens in the cryptocurrency space.

Now, with over 99% of its 1.5 billion tokens in circulation, BAT is entering a new phase of wider adoption and use.

It is shaping the future of the user-centric attention economy, including the development of the Boomerang Protocol, a decentralized incentive system that preserves the privacy of its users, which is currently in the development phase.

The Basic Attention Token (BAT) transforms the attention economy by providing users, advertisers, and creators with new ways to generate revenue, interact with each other, and transact.

Earning BAT with the Brave Rewards Program
Users receive BAT in exchange for their attention without compromising their privacy

Through the Brave Rewards Program, users can choose to earn BAT by viewing privacy-friendly ads in the Brave browser (new ways to earn BAT in development).

Creators have new options to grow and monetize their content

Users can support the creators of their choice on the main platforms with the BAT.

Advertisers benefit from a better ROI

With Brave's anonymous data, advertisers on the Brave Ads network can see how their ads are performing, without compromising user privacy. Other initiatives, such as the Boomerang protocol, aim to introduce new ways to verify, in a decentralized way, interactions with ads, while preserving user privacy.